YOU NEED THIS

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In connection with Black Week, BIFF invites you to an encore screening of YOU NEED THIS, a thought-provoking and entertaining documentary that forces you to look at your own consumer habits with fresh eyes! The film had several sold-out screenings during the festival in October, but on November 20th you'll get another chance!

About the film:
I consume, therefore I am.
We live in a world where the act of consuming is understood to be as essential as breathing and sleeping, but does it have to be that way? With his first feature length documentary, Ryan Andrej Lough traces the consumerist propaganda which permeates every aspect of our society back to Sigmund Freud's nephew Edward Bernays, who used his uncle's theories to revolutionize marketing.

Featuring sharp analyses, thought-provoking interviews and acerbic satire, YOU NEED THIS is an intelligent and entertaining film which forces you to re-examine your consumer habits.